Kepa Bárcenas, consumer insights consultant, has made us reflect on the importance of understanding the wine consumer from many points of view (expectations, preferences, emotions…) and how to apply these ideas in innovation and marketing.
Erminio Monteleone, professor at the University of Florence, has provided us with the keys for the analysis of individual differences in consumer preferences and for carrying out expectations studies. Both topics are of vital importance for the success of wineries.
Maurice Chassin, winery advisor, has helped us lay the foundations for sensory perception in wine. And, based on a practical system for classifying sensory typologies of wine, he has contributed to us his enormous accumulated experience in interpretive sensory evaluation.
In New Trends in Oenology, Víctor Puente has told us about bioprotection as a microbiological management tool with a very enjoyable tasting, thank you Víctor!
In the subject New Trends in Viticulture, we learn to study the genetic identification of varieties.
In the subject Sensory Impacts of UPNA Oenology we visited Bodegas Ochoa. Thank you Adriana for the visit and for your theoretical-practical class on special winemaking!
In mid-October we began the Master with the subject Impacts of viticulture on the sensory characteristics of wine and the participation of prominent professionals in the sector. Among them: Gabriel Ruestch, advisor at Les Vignobles Foncalieu, delighted us with his commented tastings. Garikoitz Ríos, technical director of BODEGAS ITSASMENDI, discovering txakoli in the heart of
ÁLAVA TO HOST THE INTERNATIONAL WINE TOURISM CONFERENCE IN 2019 The XI International Wine Tourism Conference, Exhibition & Workshop (IWINETC) will be held in Rioja Alavesa and Vitoria-Gasteiz. An institutional delegation (Basque Government, Alava Provincial Council and Vitoria-Gasteiz City Council), together with representatives of the Rioja Alavesa Wine Route, are in Budapest, where the IWINETC
32 students from the Master’s Degree in Business and Science in Vineyard & Winery Management of L’École Nationale Supérieure des Sciences Agronomiques in Bordeaux have come to the Alava Campus of the University of the Basque Country to participate in the ‘Wine Management’ subject of the Master’s Degree in Innovative Oenology at the UPV /
Erminio Monteleone is a lecturer in the Official Master’s Degree in Innovative Oenology at the UPV / EHU and a professor in the Department of Agriculture, Food and Forest Systems Management at the University of Florence. He has extensive experience in sensory analysis of food, numerous scientific articles and publications, and he has also participated
