In the course “Sensory Impacts in Oenology,” we had the privilege of visiting Bodegas Ochoa, where Adriana explained in detail the processes of vinification for special wines. Her expertise and passion for oenology provided us with a unique and enriching perspective on this fascinating art. Thank you, Adriana, for sharing your knowledge and dedication with

The Master in Innovative Oenology 2024/2025 welcomes a new generation of professionals passionate about the world of wine, research, and creative winemaking. This program is designed to provide advanced training in wine sciences, blending viticultural tradition with cutting-edge techniques in production, analysis, and marketing. Throughout the course, students will explore emerging trends in the sector,

Kepa Bárcenas, consumer insights consultant, has made us reflect on the importance of understanding the wine consumer from many points of view (expectations, preferences, emotions…) and how to apply these ideas in innovation and marketing.

Erminio Monteleone, professor at the University of Florence, has provided us with the keys for the analysis of individual differences in consumer preferences and for carrying out expectations studies. Both topics are of vital importance for the success of wineries.

Maurice Chassin, winery advisor, has helped us lay the foundations for sensory perception in wine. And, based on a practical system for classifying sensory typologies of wine, he has contributed to us his enormous accumulated experience in interpretive sensory evaluation.

In New Trends in Oenology, Víctor Puente has told us about bioprotection as a microbiological management tool with a very enjoyable tasting, thank you Víctor!

In the subject New Trends in Viticulture, we learn to study the genetic identification of varieties.

In the subject Sensory Impacts of UPNA Oenology we visited Bodegas Ochoa. Thank you Adriana for the visit and for your theoretical-practical class on special winemaking!

In mid-October we began the Master with the subject Impacts of viticulture on the sensory characteristics of wine and the participation of prominent professionals in the sector. Among them: Gabriel Ruestch, advisor at Les Vignobles Foncalieu, delighted us with his commented tastings. Garikoitz Ríos, technical director of BODEGAS ITSASMENDI, discovering txakoli in the heart of

ÁLAVA TO HOST THE INTERNATIONAL WINE TOURISM CONFERENCE IN 2019 The XI International Wine Tourism Conference, Exhibition & Workshop (IWINETC) will be held in Rioja Alavesa and Vitoria-Gasteiz. An institutional delegation (Basque Government, Alava Provincial Council and Vitoria-Gasteiz City Council), together with representatives of the Rioja Alavesa Wine Route, are in Budapest, where the IWINETC