The wine sector has been very dynamic of late. The emergence of wines from new wine-producing countries on other continents, new winegrowing and winemaking techniques, and innovative sales and marketing strategies are questioning the status that other wine-producing areas and brands have historically enjoyed. Specialised professionals of the highest calibre, who can take a holistic view of the various wine production and winery management business areas, are needed to address these threats.

The Master’s Degree in Innovative Oenology from the UPV/EHU and UPNA provides a very up-to-date view of the professional profile in the wine sector. It involves an interdisciplinary approach, which places particular value on the role of coordinating winery activities so as to adopt a positioning strategy within a market that is constantly changing and ever more complex. This is what differentiates the Master’s Degree from many others, which are more related to wine production alone.

The interdisciplinary perspective means the course may be of interest to students with prior qualifications that are not necessarily related to agriculture. This is a specialisation that could, therefore, be within the reach of many students and professionals who are interested in the wine sector.